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CMS Appoints Amy Alba as Vice President to Lead Marketing, Strategic Services, & Partnerships

Channel Media Solutions

Channel Media Solutions, an established consulting partner to the top media companies, announced today the appointment of Amy Alba as Vice President to manage marketing, strategic services and partnerships. In this newly formed role, Any joins the CMS leadership team providing strategic vision to expand business relationships with technology solution providers to drive revenue opportunities to current and prospective clients.

"I have the utmost respect for Dale and the whole team at CMS, many of whom I've worked with over the last 8 years. It's truly an honor to be joining the CMS leadership team and support our clients in this 4th industrial revolution in the TV and Advertising Technology industry." says Amy Alba.

She brings with her over 16 years of experience in marketing, business development, enterprise solutions product and project management in the media industry. During this time, she managed enterprise technology products and relationships with companies such as Warner Media/Turner, Disney, ViacomCBS, ABC, AMCN, Fuse and more. She holds a Master's in Information Technology Project Management from George Washington University. 

"We're very excited to have Amy on board. Her depth of experience in marketing, business development and strong management capabilities will help lead our growing team of seasoned consultants into the future. Amy's extensive experience in the ad tech space is a natural fit to join CMS and help facilitate strategic solutions through advancing technology partnerships and expanding our existing client business."

-Dale Anderson, CEO of Channel Media Solutions

Along with CMS' leadership and their teams, Amy has been at the forefront of leading major enterprise projects, customer success and growing product revenue at WideOrbit and more recently at Operative. Both of these companies provide leading technology platforms for advertising sales, content, commercial traffic, and broadcast management software. Amy's career has followed a parallel path working in leadership roles with many shared client partners who rely on CMS to help deliver transformative technology solutions. 

"This new role allows me to leverage all of my past experience to align services and solutions for our clients, provide mentorship to new consultants and create a modern approach to social marketing to bring awareness to CMS's reputation of industry experts. With a 12 year solid track record of retaining talented consultants and loyal client partners, together we will spotlight the success stories of CMS and our partners. Be on the look out for a big rebranding campaign." Amy Alba's closing remarks.


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