Channel Media Solutions (CMS), a boutique media consulting agency, and Surge Digital Media, full-service digital marketing agency announced a strategic partnership to provide comprehensive marketing, consulting and media technology solutions to clients and partners.
As an initial step of the strategic partnership, Surge Digital Media will rebrand Channel Media Solutions, to reflect the company’s expansive growth over the last decade, while setting the vision for the future based on their core mission and vision as a leading media consulting and technology company.
The main project will consist of updated logo design, renewed branding and a redesigned website developed with engaging content to give CMS a modern and vibrant presence. The purpose of the relaunch is to capture and share the successful stories around CMS' people, partners and projects, all centered around CMS’ three key values: integrity, loyalty and partnerships .
“Our goal is to highlight the secret sauce behind the success CMS brings to media companies. Each project is paired with media experts to bring customized, next generation strategy and solutions that are effective in our ever changing media landscape.” -- Amy Alba, Vice President of CMS
“As a sister company of Telemundo Atlanta, Surge Digital Media has an inherited knowledge base of broadcast media and digital operations, which is also an area of expertise for CMS’ and it made sense to create a partnership to provide end-to-end marketing, recruiting and media technology solutions for clients and partners,” said Telemundo Atlanta’s media partner,” Susan Sim Oh.
Another reason CMS chose to partner with Surge Digital Media is the strong and culturally-diverse female executive team that has a proven track record with general market campaigns, but can also provide perspectives of culturally diverse audiences. It is important for CMS to support women-powered and forward thinking businesses as CMS continues to broaden their client base. The Surge and Telemundo Atlanta female executive teams consist of:
- Susan Sim Oh - Managing Partner, Telemundo Atlanta & Founder, Surge Digital Media
- Priscilla Boddie - Director of Multimedia Advertising, Telemundo Atlanta
- Natalia Rodriguez - Director of Digital Strategy, Surge Digital Media
“Surge Digital Media proudly partners with brands to elevate their voice and connect with their target audience through intentionally curated marketing campaigns and brand development.” - Natalia Rodriguez, Director of Digital Strategy, Surge Digital Media
Partnering with Surge Digital Media is an example of CMS' commitment to better serving their clients and expanding their network of talented, extremely qualified specialists to media companies looking to expand digital marketing services.
Partnership opportunities between CMS and broadcast stations, like Telemundo Atlanta, can span from ad sales technology, staffing, media consulting to project management as television stations grow capabilities and meet the evolving needs of the media industry.
CMS prides itself in partnering with the most significant media companies and the firm is uniquely positioned to fill roles with the best possible consultants by gaining a deep understanding of the clients’ needs, and providing a customized solutions-driven business strategy. The foundation of CMS’ success stems from the expertise that CMS employees bring along with a high retention rate within the company. The high retention rate is attributed to the belief that creating relationships based on respect and empathy ultimately empowers individuals to thrive in their work environment.
