Industry Trends: Audience Measurement
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Amy Alba & Evan Shapiro's Prediction for Streaming Hybrid Revenue Models with the Boom of Product Placements
I recently sat down with Evan Shapiro for an industry coffee chat about the Ad Sales TV Industry changes related to measurement and push back on Nielsen with their MRC accreditation loss.
We had a great chat where we also talked about Product Placement as shifting trend for SVOD platforms to generate ad revenue in combination to their subscription revenue. Making some kind of hybrid between AVOD (ad support streaming like Pluto & TubiTv) vs SVOD (subscription supported steaming). Well Hulu has successfully launched the hybrid model with subscription to their live package which includes commercials and premium content. Moving to product placement revenue vs traditional ads helps support or lower the production costs of all this content they need to release to compete.
Channel Media Solutions Announces New Partnership with Surge Digital Media and Telemundo Atlanta
Channel Media Solutions (CMS), a boutique media consulting agency, and Surge Digital Media, full-service digital marketing agency announced a strategic partnership to provide comprehensive marketing, consulting and media technology solutions to clients and partners.
As an initial step of the strategic partnership, Surge Digital Media will rebrand Channel Media Solutions, to reflect the company’s expansive growth over the last decade, while setting the vision for the future based on their core mission and vision as a leading media consulting and technology company.
CMS Appoints Amy Alba as Vice President to Lead Marketing, Strategic Services, & Partnerships
Channel Media Solutions, an established consulting partner to the top media companies, announced today the appointment of Amy Alba as Vice President to manage marketing, strategic services and partnerships. In this newly formed role, Any joins the CMS leadership team providing strategic vision to expand business relationships with technology solution providers to drive revenue opportunities to current and prospective clients.