--- title: CMS-Stories description: CMS-Stories --- [![cms-header-logo](https://channelmediasolutions.com/hs-fs/hubfs/cms-header-logo.png?width=415&height=54&name=cms-header-logo.png "cms-header-logo")](https://www.channelmediasolutions.com) - [Our Services](https://channelmediasolutions.com/our-services) - [About Us](https://channelmediasolutions.com/about-us) - [Our Talent](https://channelmediasolutions.com/our-talent) - Contact - [Your Company](https://channelmediasolutions.com/your-company) - [Your Career](https://channelmediasolutions.com/your-career) # CMS-Stories CMS-Stories Browse by All Employee Spotlights Partner Success Stories Audience Measurement CTV Comscore MRC Nielsen OTT [![](https://channelmediasolutions.com/hubfs/Feature%20Pic.png)](https://channelmediasolutions.com/cms-stories/industry-trends-audience-measurement) ### [Industry Trends: Audience Measurement](https://channelmediasolutions.com/cms-stories/industry-trends-audience-measurement) Oct 27, 2021, 6:56:09 PM ###### [![Image of Channel Media Solutions](https://channelmediasolutions.com/hs-fs/hubfs/CMS_FB_Profile.jpg?height=70&name=CMS_FB_Profile.jpg) Channel Media Solutions](https://channelmediasolutions.com/cms-stories/author/channel-media-solutios) [Nielsen](https://channelmediasolutions.com/cms-stories/tag/nielsen) [Audience Measurement](https://channelmediasolutions.com/cms-stories/tag/audience-measurement) [MRC](https://channelmediasolutions.com/cms-stories/tag/mrc) [Comscore](https://channelmediasolutions.com/cms-stories/tag/comscore) [CTV](https://channelmediasolutions.com/cms-stories/tag/ctv) [OTT](https://channelmediasolutions.com/cms-stories/tag/ott)   [Read More](https://channelmediasolutions.com/cms-stories/industry-trends-audience-measurement) [![](https://channelmediasolutions.com/hubfs/Advanges%20of%20CMS%20Consultant%20Experts.jpg)](https://channelmediasolutions.com/cms-stories/the-cms-advantage) ### [The CMS Advantage... Our Talent Team + Core Values](https://channelmediasolutions.com/cms-stories/the-cms-advantage) Oct 27, 2021, 4:43:48 PM ###### [![Image of Amy Alba](https://channelmediasolutions.com/hs-fs/hubfs/Amy%20Alba-Vice%20President%20of%20Strategic%20Services%20%26%20Partnerships.jpg?height=70&name=Amy%20Alba-Vice%20President%20of%20Strategic%20Services%20%26%20Partnerships.jpg) Amy Alba](https://channelmediasolutions.com/cms-stories/author/amy-alba) [Employee Spotlights](https://channelmediasolutions.com/cms-stories/tag/employee-spotlights) ## What is the advantage of our winning formula... ## the Secret Sauce! ### **1. Personal Connection...Build Relationships** [Read More](https://channelmediasolutions.com/cms-stories/the-cms-advantage) [![](https://channelmediasolutions.com/hubfs/Amy%20+%20Evan%20Whitepaper%20Graphic.png)](https://channelmediasolutions.com/cms-stories/prediction-for-streaming-hybrid-revenue-models-with-the-boom-of-product-placements) ### [Amy Alba & Evan Shapiro's Prediction for Streaming Hybrid Revenue Models with the Boom of Product Placements](https://channelmediasolutions.com/cms-stories/prediction-for-streaming-hybrid-revenue-models-with-the-boom-of-product-placements) Oct 8, 2021, 11:37:20 AM ###### [![Image of Amy Alba](https://channelmediasolutions.com/hs-fs/hubfs/Amy%20Alba-Vice%20President%20of%20Strategic%20Services%20%26%20Partnerships.jpg?height=70&name=Amy%20Alba-Vice%20President%20of%20Strategic%20Services%20%26%20Partnerships.jpg) Amy Alba](https://channelmediasolutions.com/cms-stories/author/amy-alba) [Partner Success Stories](https://channelmediasolutions.com/cms-stories/tag/partner-success-stories) I recently sat down with Evan Shapiro for an industry coffee chat about the Ad Sales TV Industry changes related to measurement and push back on Nielsen with their MRC accreditation loss. We had a great chat where we also talked about Product Placement as shifting trend for SVOD platforms to generate ad revenue in combination to their subscription revenue. Making some kind of hybrid between AVOD (ad support streaming like Pluto & TubiTv) vs SVOD (subscription supported steaming). Well Hulu has successfully launched the hybrid model with subscription to their live package which includes commercials and premium content. Moving to product placement revenue vs traditional ads helps support or lower the production costs of all this content they need to release to compete. [Read More](https://channelmediasolutions.com/cms-stories/prediction-for-streaming-hybrid-revenue-models-with-the-boom-of-product-placements) [![](https://channelmediasolutions.com/hubfs/DSC02350.jpg)](https://channelmediasolutions.com/cms-stories/cms-partners-with-surge-digital-media-and-telemundo-atlanta) ### [Channel Media Solutions Announces New Partnership with Surge Digital Media and Telemundo Atlanta](https://channelmediasolutions.com/cms-stories/cms-partners-with-surge-digital-media-and-telemundo-atlanta) Sep 27, 2021, 4:38:32 PM ###### [![Image of Amy Alba](https://channelmediasolutions.com/hs-fs/hubfs/Amy%20Alba-Vice%20President%20of%20Strategic%20Services%20%26%20Partnerships.jpg?height=70&name=Amy%20Alba-Vice%20President%20of%20Strategic%20Services%20%26%20Partnerships.jpg) Amy Alba](https://channelmediasolutions.com/cms-stories/author/amy-alba) [Partner Success Stories](https://channelmediasolutions.com/cms-stories/tag/partner-success-stories) Channel Media Solutions (CMS), a boutique media consulting agency, and [Surge Digital Media](http://www.surgedigitalmedia.com), full-service digital marketing agency announced a strategic partnership to provide comprehensive marketing, consulting and media technology solutions to clients and partners. As an initial step of the strategic partnership, Surge Digital Media will rebrand Channel Media Solutions, to reflect the company’s expansive growth over the last decade, while setting the vision for the future based on their core mission and vision as a leading media consulting and technology company. [Read More](https://channelmediasolutions.com/cms-stories/cms-partners-with-surge-digital-media-and-telemundo-atlanta) [![](https://channelmediasolutions.com/hubfs/IMG_9260.jpg)](https://channelmediasolutions.com/cms-stories/amy-alba-vp-strategic-services-partnerships) ### [CMS Appoints Amy Alba as Vice President to Lead Marketing, Strategic Services, & Partnerships](https://channelmediasolutions.com/cms-stories/amy-alba-vp-strategic-services-partnerships) Sep 27, 2021, 3:59:29 PM ###### [![Image of Channel Media Solutions](https://channelmediasolutions.com/hs-fs/hubfs/CMS_FB_Profile.jpg?height=70&name=CMS_FB_Profile.jpg) Channel Media Solutions](https://channelmediasolutions.com/cms-stories/author/channel-media-solutios) [Employee Spotlights](https://channelmediasolutions.com/cms-stories/tag/employee-spotlights) Channel Media Solutions, an established consulting partner to the top media companies, announced today the appointment of Amy Alba as Vice President to manage marketing, strategic services and partnerships. In this newly formed role, Any joins the CMS leadership team providing strategic vision to expand business relationships with technology solution providers to drive revenue opportunities to current and prospective clients. [Read More](https://channelmediasolutions.com/cms-stories/amy-alba-vp-strategic-services-partnerships) [![CMS-logo-1](https://channelmediasolutions.com/hs-fs/hubfs/CMS-logo-1.png?width=200&height=81&name=CMS-logo-1.png "CMS-logo-1")](https://www.channelmediasolutions.com) [Follow us on LinkedIn](https://www.linkedin.com/company/channel-media-solutions) Copyright © 2022. All Rights Reserved. | Designed and created by Surge Digital Media | [Privacy Policy](https://www.channelmediasolutions.com/privacy-policy)